Fallen Out of Love with Your Website? Here’s How to Get the Spark Back.

“Roses are red. Violets are blue. You used to love your website, but now that may not be true.” 

In the beginning, it’s new and exciting. You’re in love with your business idea, the branding, the messaging…everything! It’s clear that you need to make it official and build a website. You want everyone to know your status has changed and you’re a bonafide business owner with an online presence. 

You Do Everything Right.😄  

1. You choose a domain name (i.e. website address).

2. You pick your hosting platform (i.e. where your site will live).

3. You craft your copy (i.e. your story + messaging).

4. You design the pages (i.e. the mood, flow, the look and imagery).

5. You go live + launch.

You Love It! 😍

You share it. And, you think to yourself, “This is perfect. I’m never going to love any site more than I love this one right now.” 

Well, unfortunately, that’s not always the case. People fall out of love with their websites more than you think.  

I have.  

My friends have. 

Small brands have and they come to me to revive their website love.

Reasons Why the Spark Fades.🙁 

1. Brand identity changes

2. Brand messaging changes

3. Target demographic changes

4. Services and products change

5. Times change

Entrepreneurs go into business with, at the time, clear expectations and goals. But, as their business model develops and is put to the test by real demands, they realize that what they thought they wanted to portray needs a redesign or upgrade online. 

Here’s where HD Consulting or branding expert and designer come into the equation. We don’t necessarily want to facilitate a breakup with your current site, we just want to work with you to revive the relationship; dress it up and make it look attractive to you and your ideal customers. 

How Hines Dortch Helps Get that Spark Back.💖

1. Branding Strategy Session to leverage brand changes

2. Craft targeted messaging through reconstruction of website copy

3. Refresh service and products on website

4. Reflect design and market changes on new website

Need examples of what this relationship rejuvenation a.k.a. relationship boost looks like? Look below⬇️ 

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Before Website [Re]Design

After Website [Re]Design

Before Website [Re]Design

After Website [Re]Design

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If you ever feel it’s time for you to reevaluate your brand relationship with a discovery call, reach out to HD Consulting for a free 15 minute chat. 

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